Riverview Gardens School District Superintendent Dr. Scott Spurgeon received an Outstanding Local Government Achievement Award (OLGA) for Exemplary Accomplishment by a Local Government Jurisdiction, Agency or Individual.
Scott Spurgeon Nada | Successful Nonprofit Re-brand Leads to Nearly 38 Million Members and $1 Billion in Revenue
American Association of Retired Persons—It’s Just AARP—In 1998 the group began using the acronym AARP (pronounced to rhyme with “harp”)
Recently I focused on a television commercial promoting the mission and benefits of AARP, which highlighted with me the fact that the organization changed its name from the American Association of Retired Persons. Given I haven’t and still do not qualify for membership in the organization, the transformation of the nonprofit is not something I’ve followed.
Looking at the history of the re brand, the membership marketing outreach efforts of the American Association of Retired Persons switched to AARP back in 1998 as organizational research concluded that the majority of Americans 50 and older that the nonprofit sought to serve are not retired. In fact, back in 1998 baby boomers (then aged 33 to 52) were the largest group of U.S. workers representing 51% of the workforce. Thus, since the majority of its member and potential member base weren’t retired, the word “retired” became a detriment to membership marketing efforts.
At the time, research by the American Association of Retired Persons also indicated that 45% of its paid members were employed and the trend of members working past age 65 was increasing. This marked a monumental change in the history of the organization as the future mission would need to focus on the needs of both working members and retired members 50 and older. This adaptation of not simply focusing marketing efforts on “retired” Americans opened the door for the group to appeal to millions of baby boomers who surveys at the time indicated did not want to be referred to as “seniors” or “retired”. Since a primary advantage of AARP membership is that you can join at age 50 and participate in the many discount offerings (insurance, hotels, rental cars, travel, restaurant, movies, etc.) whereas many other discount offerings for seniors normally begin at age 55 or older, the nonprofit didn’t want to ignore the large demographic of working Americans 50 and older in their outreach campaign by using the word “retired” in identifying with the group.
AARP Mission: AARP is a nonprofit, nonpartisan organization dedicated to enhancing the quality of life for all as we age. AARP champions positive social change and delivers value through advocacy, information, and service. AARP’s vision is a society in which everyone lives with dignity and purpose, and fulfills their goals and dreams. (Notice the absence of “retired” or “seniors”)
Today, AARP’s 37.8 million members generate $295 million in annual membership revenue and various royalties for the use of their intellectual property (name, logo) for AARP-branded products and services such as the AARP Insurance Plan generates another $838 million annually according to mandatory IRS nonprofit disclosure reports.
It’s also worthy of noting that the AARP magazine has the world’s largest circulation and the organization contributes roughly $34 million in annual charitable grants to other nonprofits. Finally, annual membership can be obtained for as low as $12.00 per year with their auto-renew option on a credit card. Thus, one could argue that the membership pays for itself for any member utilizing a couple of the offered discounts during the year.
Article Source:- “Successful Nonprofit Rebrand Leads to Nearly 38 Million Members and $1 Billion in Revenue“
Scott Spurgeon – Join NADA and Get Solutions to All Your Dealership Problems
The National Automobile Dealers Association, commonly known by its acronym NADA, was founded when 30 auto dealers travelled to the nation’s capital in order to convince the Congress so that they don’t impose a luxury tax on the automobile and succeeded in their attempt. It was 1917. And today, it represents near about 16,000 U.S new car and truck dealers as well as 32,500 franchises, both international and domestic.
The director of Membership and Customer Service National Automobile Dealers Association is Scott Spurgeon, who is a skilled nonprofit association executive with more than 20 years of experience in the field of membership marketing and retention and political action committee.
If you are a dealer of any new car or truck and holding a sales and service franchise, you are eligible to get NADA membership. If you become a member of NADA, you will get a number of opportunities to stay updated about all the trends and regulations relatedto the automobile industry. You will get to gain knowledge about various innovative business strategies from NADA’s industry-specific pool of resources.
Why be a member of NADA?
There are various benefits that you will get if you become a member of NADA. Some of them are –
- State-of-the-art training through NADA University online
- Driven Management Guides to run your dealership operations smoothly
- Have access to NADA Academy and get comprehensive training
- Have access to Webinars to find solutions to your dealership issues
- Get NADA Headlines and know about all the latest industry related news via email
So why wait? Be a member of NADA and get all the aforementioned benefits along with several other perks. Join today!
Scott Spurgeon
Scott Spurgeon is a skilled nonprofit association executive with over 20 years of experience in the areas of political action committee fundraising and membership marketing and retention.
Scott Spurgeon Nada 